SP: FB Ads for List Building (Waitlist)

Facebook Advertising Made Simple

How to Triple your Email List Without Overwhelm, Tech Know-How or Wasting Money...

You know when you’ve tried to launch, but you simply didn’t make up the volume of people on your webinar?  

So your sales bombed.  

Or maybe you knew your email list just wasn’t big enough. You knew you needed list growth to hit your sales goals, because, well, most of the time it’s just a numbers game.  

You know Facebook ads are a key part of getting those numbers and you’ve done your research. In fact, you’ve spent hours trawling through Google looking for “how-to” tutorials. You feel well educated on the topic now.  

Yet, your Facebook ads haven’t converted, your launch funnel didn’t fill with people and your sales weren’t even close to your goal.  

You’ve finished your launch burnt out and overwhelmed.

The big problem is that often we spend so much time researching to discover how to do these latest marketing tactics properly, when we could simply have the answer packaged up for us in a neat, easy to follow system.

While you’re out there researching what to do with your Facebook ads, you’re missing opportunities to talk to prospective clients or run a tighter launch.

Your ideal client is sitting waiting for you to work with them, because they know what you have to offer is exactly what they need. But they don’t know you even exist right now.

Don’t worry, I understand because I’ve been there too.

Back when starting in Facebook ads, I did a few courses to learn it all, but they either taught a general way or they taught everything under the sun and it was confusing.  

After wasting time and money trying different methods and struggling through PDF worksheets without step-by-step videos, I eventually realised the best outcome is to simply focus on one result.  

It’s much easier to wrap your head around one result, rather than look at all the different opportunities you have with Facebook ads.  

There’s so much research that points to sales coming from your email list, which is why we can’t ignore it.  

I understood Facebook ads was about testing and that hasn’t changed much over time. I’ve learnt what’s most likely going to work and what’s not.  

Yes, Facebook ad costs may be rising but they’re still the most affordable form of advertising and provide you with data that is invaluable to grow your business.

This is why I decided to create

Facebook ads for List Building

With this course, it takes away that overwhelm of feeling like you have to know it all. The research has been done for you, and it gives you only the information you most need to know to grow your email list.  

It’s about simplifying and demystifying Facebook Ads, whether you’re techy or not.

Here's what you get: 

6 Modules

20 Video Trainings

4 Worksheets

4 Checklists

A step by step video walkthrough of how to create successful Facebook Ads that will grow your list consistently and much faster than organic marketing.  

A way to accelerate your studies with short videos designed to help you be confident in creating, setting up and managing your ads so that you grow your list faster.  

Plus bonus lessons, extra resources and a private Facebook Group. 

In this program you’ll learn the exact steps I use with high-end clients to setup your Facebook Ads to triple your list!


Here's what I'll be teaching...

Facebook Ads Module 1

Module ONE  

Strategy & Goals

In module 1 we lay the foundations of successful Facebook Ads. Having clear goals and a well mapped out strategy will help you with the creation of your ads, the setup and it will determine the way you measure your results. Get ready as I show you how to run ads like a real pro.


Facebook Ads Module 2

Module TWO  

Facebook Ads Preparation  

Module 2 uncovers the next layer of your ad foundation step by preparing your ads for the best possible results. There are some tricks and methods that will help you create ads that convert, which is exactly what we’ll be mastering. After all, ads that convert are high on our priority list!


Facebook Ads Module 3

Module THREE  

Audiences & Targeting  

Who is it you want on your list? Who is it that most benefits from what you have to offer? In Module 3, we’ll dive deeper into your ideal client avatar and how you can reach your ideal client on Facebook. We only want engaged people on our lists, because they’re the kind of person most likely to buy.


Facebook Ads Module 4

Module FOUR  

Ad copy & Design 

After we’ve got a clear picture of who we want to show our ads to, we’ll master writing ad copy that converts and design images that stop people in their (Facebook newsfeed) tracks. We all know how busy our Facebook newsfeeds are, so it’s extremely important to stand out and create ads that literally stop people from scrolling and have them click instead.


Facebook Ads Module 5

Module FIVE

Creating & Launching  

In module 5 we’ll get hands-on and start setting up our ads in Ads Manager. This tool gives us the opportunity to setup your ads for optimum conversion. I’ll walk you through each step via a video tutorial so that you can set up your ads in exactly the way I do for my clients. Once they’re up, we’ll test them and I’ll reveal how to get the best results out of your ads.


Facebook Ads Module 6

Module SIX

Measuring Success  

Lastly, we’ll look at how your ads performed. We’ll refer back to your goals to measure how well your ads performed and why. We check-in with your ads regularly to measure performance and I’ll walk you through what you can do if they’re not getting the results you were hoping for. Facebook Ads gives you amazing market research that will help you with your business success. We’ll also move into advanced ads territory and look at retargeting through the use of custom audiences.


You’ll also get these bonuses!

Facebook Ads Bonus 1

Bonus ONE

Creating magnetic Ads images with Canva  

In this bonus tutorial I show you what makes a good ads image and how you can design your own for your campaign. You’ll learn step by step how to design your own magnetic ads images with the free, easy-to-use Canva tool.


Facebook Ads Bonus 2

Bonus TWO

Fabulous Landing Page Tutorial  

In this tutorial I show you what a converting landing page looks like and how you can create your own. In a step by step video tutorial you’ll discover how to design landing pages exactly as I do it in my business.


Facebook Ads Bonus 3

Bonus THREE

Facebook Ads Swipe File  

I’m giving you access to my personal Facebook Ads Swipe File, which is full of examples that will help you create your own compelling ads. Use the swipe file to write copy that converts, create images that stop your audience in their tracks and headlines that make your audience take action.


Facebook Ads Bonus 4

Bonus FOUR

Advanced Facebook Ads methods  

After you’ve gone through the essentials to grow your list through Facebook ads and you’re seeing your list grow each day, it’s time to step up and use some more advanced methods such as retargeting and creating ads that focus on selling your products, services or course.


But what you’re really getting is…  

A consistent influx of highly qualified leads, so that you’re growing the business of your dreams working with the clients you most love working with, whether it’s one-to-on or one-to-many through your online programs.  

So, get ready to:  

  •  See your email list grow every day with less than 15 minutes of work  
  •  Consistently have new clients asking to work with you  
  •  Be seen as an expert in your field  
  •  Be able to charge higher prices (because you’ll be in demand!)  
  •  Have bigger launches and leveraged income  


 This program is designed to have your ads bringing in leads consistently so that you can get back to doing what you love most.

FB Ads for List Building

Maybe you’re not at the stage in your business where you can afford a done for you Facebook ads package.  

This experience is your opportunity to master the most critical elements of Facebook ads and achieve results like my high-end clients.  

This course shares exactly what I do on a daily basis. No method is hidden from you. It’s how my clients achieve great results and you can get the same results learning to do it yourself.  

You’ll also receive a backstage pass to real-life examples of client results. These case studies are from people who are where you are now, in your first steps into Facebook ads, and shares the wins you can get through to what’s possible with consistency in your ads via big launches.

Bianca McKenzie

So, why should you be listening to me?

Hi, I’m Bianca… a digital strategist, intuitive marketer, marketing technology teacher, speaker and award winning entrepreneur.  

I demystify and simplify marketing technology for entrepreneurs, big dreamers, movers and shakers so they have more time to connect with their clients and do what they love.  

I don't just teach Facebook ads, I am in the trenches EVERY.SINGLE.DAY. My clients trust me with 5 figure ads budgets for their 6 figure launches. Every day I get to create, setup, optimise and scale ads for success and I want to share my knowledge and skills with you in this course. 

Once you understand the foundations it’s not that complicated… I’d love to teach you how to grow your business with Facebook ads too, guiding you every step of the way.  

I can save you hours and hours of time trying to figure this out on your own and provide you with knowledge, skills and resources to build and grow your online community authentically.

Media Endorsement
Lorraine Hamilton

“FB Ads are such a seductive way to get your brand and offers in front of a whole new audience, and before I did Bianca’s course, I had dabbled with them.  

The results were well….mixed! Sometimes they worked, and sometimes crickets. But all the while FB gladly took my money!  

I knew there was more to it, so I took Bianca’s FB Ads for List Building course.  

Straightaway I could see where I had been going wrong, and where I could make my FB Ads efforts a whole lot more effective and predictable.  

Bianca walks you through setting up a campaign with multiple ad sets and ads in a structured way that makes sense, and she explains everything clearly and simply.  

FB Ads are a lot more work that most people realise. With this course, you will have a system that you can replicate over and over to research, design, build, track, test and tweak your FB Ads over and over again.”  

Lorraine Hamilton, Coach School 

“Before I took Bianca’s course, I was terrified of Facebook ads. I knew I should do them because they are a really great, low cost way to reach more people.  

But I had NO IDEA what to do.  

Thank goodness for Bianca’s course. She stepped me through each and every step. Her video tutorials allowed me to do it at my own pace, with her, so I didn’t make any mistakes.  

I also love the way Bianca explains things: simple without loads of tech jargon.  

The Facebook group is also really great for real time support. Thanks to her course, I launched my first Facebook ad campaign and ended up getting amazing engagement from it!  

I highly recommend this Facebook ads course for anyone who is really wanting to give Facebook ads a go but has no idea what to do.”  

Michelle Jack, Dream Career & Life Coach  

Michelle Jack
Jul's Arthur

“It is one of the best online courses I have ever taken.  

Love the branding, visuals and the content is not only amazing, but your delivery makes it so easy to understand and take in.  

You have organized this visually and logically leading me on a fun, pleasant journey that has me feeling confident I can learn from you.  

One of the challenges I find with online courses I have taken, is the well intentioned offer of so much content, for me, it leads to content overload. Then I may lose heart and not stick with the course.  

Thank you so much for your fantastic teaching talents and your eye pleasing design.  

Love, love your course!”  

Jul's Arthur, Professional Organizer for Entrepreneurs

So tell me, do you want the same ease, confidence and results these women have gained from FB Ads For List Building?  

The reality is, you can either continue Googling to find the right solutions and piecing together different strategies in the hope they work OR you can choose to follow a proven path that will provide a tangible result that will grow your business.  

If you want something different to happen, if you want to finally see your email list grow, you’re going to have to do something different.  

I’d love you to click the button above to gain instant access to FB Ads For List Building and begin creating your advertising strategy without overwhelm, tech know-how or wasting money

At this point, you might be feeling excited, knowing that FB Ads for List Building will help you grow your list and community.  

But I wouldn’t be surprised if you’re also having some doubts and worries about whether this will work for you.  

(and that’s totally ok, it’s in our nature to feel a little uneasy right before making a big, powerful change!).

Let’s see if it’s the right fit for you:

This course is for you if:

  • You’re ready to grow your email list and business.
  • You’ve got your opt-in gift (aka freebie or lead magnet) ready.
  • You know running Facebook ads will help your business but you find it a bit confusing and you get a headache just thinking about it.
  • You’ve hired a VA to run ads for you and thrown your money at Facebook in the past, but your ads didn’t get any results.
  • You’ve downloaded free resources, but your DIY strategy isn’t working and you’re tired of spending more time looking for the answers.
  • You have absolutely no clue what you’re doing and want help without making yet another big investment.
  • Want to cut the BS and want to learn this through quick, but comprehensive, videos and resources.
  • You want your ads up quickly, with a targeted strategy and results.

This course is not for you if:

  • You haven’t setup your mailing list service yet. (my other offer might suit you better)
  • You’re already a Facebook ads pro.
  • You don’t have a Facebook business page (yes, it’s different than a profile).
  • Your computer won’t support Google Chrome (I’ll be teaching you Facebook Ads in Power Editor which only works on Google Chrome).
  • You’re not ready to invest at least $5 per day in Facebook Ads.
  • You don’t have the time to check how your ads are doing at least a few times a week.
  • You want to run ads to get more Facebook “Likes” (in fact, I totally discourage this).
  • You want long videos, taking your time, lots of fluff. (my video’s are quick and to the point, they teach you exactly what you need to know to get you running highly successful ads straight away).

Next, let me clear up some of those questions that are swirling around in your head…  

Frequently Asked Questions 


Why should growing your list be your top priority?  

1. The more engaged subscribers you have on your list, the more sales you’ll be able to make. So it makes sense to grow our lists, since it’s a numbers (plus engagement) game. How exciting to know that with the right list-building strategies, you could be on your way to a profitable business too!  

2. I can get up on my high horse about this one, but I’ll keep it short. You don’t own Facebook, or any of the other social media platforms for that matter. They can (and have) changed their policies and algorithms with ZERO notice to make it harder for you to reach the audience you’ve worked your butt off to build. Can you see where I’m going with this? Your list is yours, your Facebook fans are not.  

3. Email is still more popular than social media and it gets better engagement. This probably won’t surprise you, knowing that not everyone who likes your Facebook page will see your content, and twitter streams almost go at the speed of light so it’s hard to keep up.  

The return on investment (ROI) is also much higher on email, most likely because emails are harder to ignore than social media and you have been personally invited into someone’s inbox, meaning that they actually WANT to hear from you.  

Here’s a very impressive statistic from the Direct Marketing Association, who have researched ROI on email marketing and state that email marketing has an ROI of about 4300%. Can’t really beat that statistic I say!  

There’s no magic pill that can take your list from zero to 1000 overnight, but there are strategies that make it easier than you’d think and literally ANYONE can do it.


Will growing my list really help me make more sales online?  

That tends to be the logic, yes! Of course, you also need to engage with your list on a regular basis, but adding more engaged subscribers will ONLY benefit your business.


What if I’m brand new to list-building?  

Fantastic! FB Ads for List Building will help you get a head start with your email list. You could spend 1-2 years treading water and trying to figure out how to grow your list (like I did), OR you could start growing your list today.


Would this work for my obscure, non-marketing niche?  

A majority of FB Ads for List Building students have blogs and businesses that are not in a “marketing” or “business” niche…yet they still get incredible results. No matter what your niche, you should have an email list, and FB Ads for List Building will show you how to grow yours, fast.


Can't I just find this information on Google?  

I tried that for a couple years myself…and left with very little to show for it. (Yikes). A lot of the info you’ll find on Google was written ages ago (or published without a date?!) with strategies that are now obsolete.  

Don’t make the mistake of spending all your time trawling old blog posts with outdated information. Instead, FB Ads for List Building shares proven methods you’ll only find inside the course. It’s also updated on a regular basis to ensure that the lessons are relevant and fresh, because let’s be honest, we all know Facebook ads changes every second!

Plus it’s also one of the very few courses that gives you lifetime access which means that you don’t have to keep up to date with what Facebook has changed because that’s my job.


I promised myself not to buy another course. Why should I sign up?  

You can either learn Facebook Ads the hard way and waste more money than the price of this program, or you can join us, invest a little bit of time, and walk away with list growth and no extra grey hairs.  

Most courses aren’t setup in a practical way, and have lots of unnecessary stuff leading you to feel overwhelmed. Unlike other courses out there, FB Ads for List Building walks you through the process, every step of the way with videos for you to follow along. You’ll get your ads up and running in no time, and you’ll see results.


I'm not very technical, will I be able to do this course?  

Absolutely! As long as you are open to learning new things you will be fine. For anything somewhat technical there will be step-by-step instructions and video tutorials that you can follow along and you can always ask for help in the private Facebook group. We’ll be available to support you on business days in the Facebook group for the life-time of the course.


Do you teach Power Editor?  

In September/October 2017 Facebook announced that they will be rolling Power Editor and Ads Manager together in a brand new ‘upgraded’ Ads Manager so we won’t be using Power Editor any longer. Everything will be done in the new Ads manager.


Is this course only for list building?  

Whilst I created the course with list building in mind, and it’s the first thing you’ll learn, you can also apply your knowledge to other types of Facebook ads. Once you know the basics of how to setup your ads, you can apply your knowledge to launches and selling your services. Also, after you have done the main part of the course you can dive into the bonus material and use the advanced methods I teach.


How long do I have access to this course?  

FOREVER! As long as FB Ads for List Building is alive, you’ll have access to the course (and I expect it to live a loooong, healthy life). Plus I update the course each time there’s a change in the FB Ads dashboards (which is very often!).


What format is the course content delivered in?  

The course includes videos, worksheets, checklists, and a private Facebook Group!


What date does the program start?  

You can start today. Enrollments are open continuously and you have access to ALL materials straight after your payment is processed.


How much time do I need to dedicate to the program each week?  

It’s entirely up to you. Some take a few hours to start their ads, some a few weeks. Some modules will be more time intensive than others. If you start now and follow all the steps, you can have your ads up within just over 3 hours (provided you have images and content ready to go… but if you don’t I will guide you through this too).


What happens if I fall behind?  

No problem. You can access the program at any time. Your enrollment includes life-time access to all of the course content. You can download each module and save it on your computer so you can refer back to it later.


What happens when I enroll + pay?  

 You will automatically be signed up to the membership site and get access pretty much straight after your payment is processed and you will receive instructions on how to join the Facebook forum via email.


What if I discover that this course isn't for me, will I be able to get a refund?  

I’ve poured my heart and soul into this program, and I truly believe in the value it provides. I’m sure you won’t need this, but I’m offering you a 14 day satisfaction guarantee because I want you to feel really confident investing in FB Ads for List Building.  

If you work through the first three modules of the course and are not totally happy, I will refund your enrollment cost (minus a 15% admin fee to cover course administration).  

The tools and strategies you’ll learn within will, if followed, offer you a great return on investment and much, much more. As long as you’re prepared to commit to the learning process and immerse yourself in the teachings and strategies provided you will get immense value out of FB Ads for List Building.  

Please note that ‘change of mind’ refunds are not permitted according to Australian Consumer Law. We ask that you demonstrate that you have participated in the course before requesting a refund.  

Refunds must be requested in writing to hello@biancamckenzie.com within 14 days of the course purchase date to be eligible.

Kathryn Hocking

“ I am very lucky to have Bianca as my social media guest expert contributor for the e-Course Launch Formula. Bianca’s work is always an exceptionally high standard and she brings passion and drive to all that she does in her business.”  

Kathryn Hocking, e-Course Expert and Launch Strategist

“ Bianca was an amazing social media and online marketing resource to have for our trainees in the Beautiful You Life Coaching Academy. She was approachable, knowledgeable and filled to the brim with expert tips and advice. I couldn’t recommend her highly enough to any person wanting to really harness the power of social media and their online presence. She’s a gem.”  

Julie Parker, CEO & Founder, Beautiful You Coaching Academy  

Julie Parker
Kate Toon

“ For the first time my Facebook advertising actually worked. I spend $193 on ads made $6,000! Now that’s what I call return on investment! Thanks Bianca!”  

Kate Toon, The Recipe for SEO Success

“ I’ve worked with other FB ads people before, but working with Bianca has been extraordinary! Her attention to ad design, copy, and audience is detailed and well-researched. She absolutely nailed my audience, right off the bat. Within one week of my campaign going live, Bianca had grown my list by 800 at an average cost per sign up of $0.62!”  

Morgan MacDonald, Paper Raven Books  

Morgan MacDonald

If you’re looking to accelerate your list growth, plus simplify and demystify Facebook Ads, this is the program for you.