You’ve finally opened up Facebook ads manager, but you’ve already hit your first stumbling block.
You’re so overwhelmed with the targeting options and have no idea if what you’re trying is even going to work.
The options are endless and you’re literally just making it up as you go.
In an ideal world you’d get someone else to tell you exactly which buttons to push, or even better, you’d outsource the whole lot. But that’s not an option right now.
So you close your browser and park Facebook ads for another day.
The struggle ends today.
Today is lucky your day 🙌
I’ve managed Facebook ads for many 6 figure launches over the past 5 years.
The one thing they all have in common is that they follow a specific method for their online course launch ads.
They don’t have time to reinvent the wheel for each of their launches and neither do you.
That’s why I’m going to shortcut your path to finding and reaching your ideal (aka paying) clients with Facebook & Instagram advertising.
Part 1: Introduction to Facebook Ads Audiences
Get familiar and comfortable with Facebook Ads Audiences. Learn what’s important when creating and choosing your audiences and confidently select the right audience for your offer.
You’ll learn:
🔥What you must know before Facebook ads targeting
🔥Facebook ads audiences simplified
🔥The 3 audiences you must use in your ads
Part 2: On-Target Facebook Ads Audiences
You’ll find some super comprehensive targeting options inside of Facebook Ads manager and with the help of this workshop you’ll confidently master them.
Inside these video workshops you’ll learn how to create, build and utilise targeting options that are right for your business.
I’ll share:
🌈How to find your own highly targeted audiences
🌈How to set up your Facebook ads audiences
🌈Testing your audiences for conversion
🌈What not to do when targeting in Facebook
Part 3: Setting up Facebook Ads using your Audiences
In this training I'm going to teach you how to set up your Facebook ad using the audiences you've created in the previous part.
I’ll walk you, step-by-step, through the process of setting up a Facebook Ad Campaign and creating ads to get your newly created audiences to check out your offer.
“For the first time my Facebook advertising actually worked. I spend $193 on ads made $6,000! Now that’s what I call return on investment! Thanks Bianca!”
Kate Toon, Recipe for SEO Success
Bonus 1: Audience swipe file
There’s no need to start from scratch when I’ve already created a master list of audiences for different industries. I’m sharing my carefully curated list of targeting audiences with you in my private swipe file.
You could curate these different targeting options on your own… but why do that when I’ve already done the work for you?!
Bonus 2: Build a highly engaged audience workshop
Get access to my secret way to build a highly engaged audience fast. You’ll learn what my 6-figure clients do to create community and build a highly engaged base of raving fans who are eager to purchase your offer.
Inside this workshop you’ll learn:
🌟The tactic my high end clients use to build an engaged audience
🌟How to expand your audience with Facebook ads
🌟Ways to turn your followers into paying clients
Plus, you’ll get access to 100+ prompts to help you build an engaged audience!
Bonus 3: Facebook Pixel Program
Get access to the Facebook Pixel Course (valued at $39) for free! The pixel is the absolute most important thing to install on your website to be able to track the effectiveness of your Facebook Ads.
Inside this mini program you'll learn:
🌟What a Facebook Pixel is
🌟Where to find it inside of Facebook
🌟How to extract it
🌟Which pixels you need to be using and
🌟How to install it on your website
(Yes, really! 😲)
Prices are in Australian dollars = approx $25 USD or £20
There’s literally no risk involved, because you’re backed by our 21-day money back guarantee!
This resource has the power to profoundly change your business and the way you use Facebook ads in your business. We’re not hyping it up - we’re basing it on results we’ve achieved for clients and past students who took action.
We’re confident that if you do the work, you’ll get incredible value and remarkable results. While I can’t guarantee that your ads will quadruple your list size or sell-out your courses, I can guarantee satisfaction with the quality of the workshops and tools inside of On Target, plus the immense time and stress it will save you.
You’re backed by our 100% money back guarantee. Buy it, try it, apply it. For more details, click here.
“Before your training I found FB ads a nightmare. I wasn't feeling confident about investing money into ads. I now feel much more confident after seeing some neat targeting features that I'll be using. I also have a better idea of what success metrics I should be aiming for."
Sandra Muller, sandralmuller.com
So, who am I to teach you this?
One client called me “the Facebook Ads specialist you save up for to get on your team” and another put me on her vision board years before we worked together.
I’m Bianca McKenzie and I get paid to make Facebook pay your bills. I’ve created this training to teach movers and shakers, big dreamers, and people who want to make the right noise in a saturated market how to connect with the right clients so you can grow your business in a way that makes sense to you.
Saving you hours and hours and tears and frustration and trying to figure it all out on your own. So you can build your own engaged, raving client base. So you can make bank.
Build your email marketing list
Sell online courses or digital products
Market digital memberships
Promote an online mastermind
“I’ve known for a long time that Bianca is my go-to person for all things Facebook advertising and recently I finally hired her for some one-to-one coaching. I learnt SO much in a short time and loved how she could explain all the intricacies so beautifully; I also felt empowered by all the knowledge she’s gleaned from managing so many varied Facebook advertising campaigns. The only thing I regret is not having done this sooner!”
Amanda Kendle, Blogging & Social Media Consultant
Prices are in Australian dollars = approx $25 USD or £20
WHO IS THIS RESOURCE FOR?
This resource is perfect for business owners who have an online course/digital membership/mastermind or other digital product they want to advertise on Facebook, but they keep getting stuck on who to target and how to set up targeting audiences inside Facebook ads manager. It's also for those who have tried Facebook ads but weren't really sure if their audiences were set up right.
WHAT TYPE OF FACEBOOK ADS DOES THIS WORK FOR?
This training is perfect for those who want to use Facebook ads to grow their email marketing list and sell their online courses/digital membership/mastermind or other digital product. It's NOT for online store owners, for that I have a different training.
HOW DO I ACCESS THIS?
We use Thinkific as our delivery platform. You'll be asked to create an account when you purchase the course. If you have trouble with accessing the course, please let us know via hello@biancamckenzie.com.
HOW IS THIS TAUGHT?
This online course is taught in various formats. You get access to editable google docs, PDF downloadables, video workshops and templates.
I HAVE ZERO FACEBOOK ADS EXPERIENCE, IS THIS FOR ME?
Yes, this is absolutely for you! I've created this course for people who are considering to advertise on Facebook but don't know where to start, especially with setting up audiences and targeting their specific dream clients.
I'M NOT VERY TECHNICAL, WILL I BE ABLE TO DO THIS COURSE?
Absolutely! As long as you are open to learning new things you will be fine. For anything somewhat technical I demonstrate how to do it yourself through my video tutorial that you can follow along.
WHY IS IT $37?
Because I want this resource to be accessible to as many people as possible, it will save you a ton of time in your Facebook ads journey. This course is loaded with value and the $37 is there to keep you accountable. I want you to know that you put money on the line for this and you are starting to treat your Facebook ads for list building and course sales seriously.
WHAT IF I DISCOVER THAT THIS COURSE ISN'T FOR ME, WILL I BE ABLE TO GET A REFUND?
I’ve poured my heart and soul into this program, and I truly believe in the value it provides. I’m sure you won’t need this, but I’m offering you a 21 day satisfaction guarantee because I want you to feel really confident investing in this program.
If you work through the course, implement what you learn and are not totally happy, I will refund your enrollment cost (100%).
The tools and strategies you’ll learn within will, if followed, offer you a great return on investment and much, much more. As long as you’re prepared to commit to the learning process and immerse yourself in the teachings and strategies provided you will get immense value out of this course.
Please note that ‘change of mind’ refunds are not permitted according to Australian Consumer Law. We ask that you demonstrate that you have participated in the course and implemented the lessons before requesting a refund. Proof includes screenshots of your Facebook advertising account to show that you have implemented the lessons.
Refunds must be requested in writing to hello@biancamckenzie.com within 21 days of the course purchase date to be eligible.
Contributed to 229 sales (out of 280) for an online business program, with 128 sales as a result of retargeting ads. Total launch sales were over $150K
Added over 9,000 new leads to the waitlist of a crystal healing certification program, resulting in a 6 figure launch
Prices are in Australian dollars = approx $25 USD or £20
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