You're updating Instagram every day. You're sharing on every group and social media channel anyone might possibly be using. You've even shelled out for a website that's as beautiful and amazing as the products you're trying to sell.
But they're still not finding your store and buying from you.
Fortunately, there's one marketing trick you might not even know you have up your sleeve: the power of Facebook Advertising. As an e-commerce store owner, you're in the perfect spot to build your business using this highly targeted tool (and use it to make a living doing what you love best).
Think that you can't do it yourself because it's too complicated? No way, you can get your ads up today!
My new video course is designed to help you get your own ads up today so that you can reach more buyers and scale your store. Read on below for a look at what I'll teach you.
Facebook Ads Essentials
✔︎ Understand the structure of a Facebook Ad. ✔︎ Appreciate how important Facebook is in advertising today. ✔︎ Navigate your way around Ads Manager tools and features. ✔︎ Understand the Facebook Pixel, what it is, what it does, why it's Important. ✔︎ Setup your Facebook Ads Pixels.
How to setup your own Facebook Ads
✔︎ Understand all Facebook Campaign Marketing Objectives. ✔︎ Create website conversion ads. ✔︎ Use various ad creatives from images, to carousels, and videos. ✔︎ Create and utilize Custom and Lookalike Audiences.
How to Analyze and tweak your Ads
✔︎ Create customised reporting for better analysis. ✔︎ Perform your own split tests. ✔︎ Learn easy scaling methods for beginners.
“Before your training I found FB ads a nightmare. I wasn't feeling confident about investing money into ads. I now feel much more confident after seeing some neat targeting features that I'll be using. I also have a better idea of what success metrics I should be aiming for."
Sandra Muller, sandralmuller.com
“For the first time my Facebook advertising actually worked. I spend $193 on ads made $6,000! Now that’s what I call return on investment! Thanks Bianca!”
Kate Toon, Recipe for SEO Success
So why should you be listening to me?
Hi, I’m Bianca McKenzie… a digital strategist, intuitive marketer, marketing technology teacher, speaker and award winning entrepreneur.
I demystify and simplify marketing technology for entrepreneurs, big dreamers, movers and shakers so they have more time to connect with their clients and do what they love.
I don't just teach Facebook ads, I am in the trenches EVERY.SINGLE.DAY. My clients trust me with 5 figure ads budgets for their 6 and 7 figure launches. To date I have managed over $128K in ad spend. Every day I get to create, setup, optimise and scale ads for success and I want to share my knowledge and skills with you in this course.
Once you understand the foundations it’s not that complicated… I’d love to teach you how to grow your business with Facebook ads too, guiding you every step of the way.
I can save you hours and hours of time trying to figure this out on your own and provide you with knowledge, skills and resources to build and grow your online community authentically.
WHO IS THIS COURSE FOR
This is a beginner to intermediate level course, ideal if you've never run ads but have setup your ads account, have boosted a few posts or run a campaign or two and are ready to learn more.
WHERE CAN I CONTACT THE ORGANIZER IF I HAVE WEBSITE ISSUES?
If you need to contact us, please email email@example.com. Please note that we do not offer free one-on-one consultations. Email contatct is solely for admin purposes.
HOW DO I JOIN THE COURSE?
We use WooCommerce as our delivery platform. You'll receive an account login after you have purchased the course. If you do not receive an email with your login details, please let us know via firstname.lastname@example.org.
HOW IS THIS COURSE TAUGHT?
This online course is taught in video format. It's a recording of an online live training that I ran in October 2018, so it's up to date and you get to copy what I'm doing on my screen.
CAN'T I JUST FIND THIS INFORMATION ON GOOGLE?
I tried that for a couple years myself…and left with very little to show for it. (Yikes). A lot of the info you’ll find on Google was written ages ago (or published without a date?!) with strategies that are now obsolete.
Don’t make the mistake of spending all your time trawling old blog posts with outdated information. Instead, FB Ads for e-Commerce shares proven methods you’ll only find inside the course. It’s also updated on a regular basis to ensure that the lessons are relevant and fresh, because let’s be honest, we all know Facebook ads changes every second!
Plus it’s also one of the very few courses that gives you lifetime access which means that you don’t have to keep up to date with what Facebook has changed because that’s my job.
I PROMISED MYSELF NOT TO BUY ANOTHER COURSE. WHY SHOULD I SIGN UP?
You can either learn Facebook Ads the hard way and waste more money than the price of this program, or you can join us, invest a little bit of time, and walk away with conversions and no extra grey hairs.
Most courses aren’t setup in a practical way, and have lots of unnecessary stuff leading you to feel overwhelmed. Unlike other courses out there, this course walks you through the process, every step of the way with a video for you to follow along. You’ll get your ads up and running in no time, and you’ll see results.
I'M NOT VERY TECHNICAL, WILL I BE ABLE TO DO THIS COURSE?
Absolutely! As long as you are open to learning new things you will be fine. For anything somewhat technical I demonstrate how to do it yourself through my video tutorial that you can follow along.
WHAT DATE DOES THE PROGRAM START?
You can start today. Enrollments are open continuously and you have access to ALL materials straight after your payment is processed.
WHAT IF I DISCOVER THAT THIS COURSE ISN'T FORME, WILL I BE ABLE TO GET A REFUND?
I’ve poured my heart and soul into this program, and I truly believe in the value it provides. I’m sure you won’t need this, but I’m offering you a 14 day satisfaction guarantee because I want you to feel really confident investing in FB Ads for e-commerce.
If you work through the course and are not totally happy, I will refund your enrollment cost (minus a 15% admin fee to cover course administration).
The tools and strategies you’ll learn within will, if followed, offer you a great return on investment and much, much more. As long as you’re prepared to commit to the learning process and immerse yourself in the teachings and strategies provided you will get immense value out of this course.
Please note that ‘change of mind’ refunds are not permitted according to Australian Consumer Law. We ask that you demonstrate that you have participated in the course before requesting a refund.
Refunds must be requested in writing to email@example.com within 14 days of the course purchase date to be eligible.